| Course Title |
Credits |
Pre-requisites |
Concurrent/s |
Course Code |
| Advertising
and Public Relations |
1/2 or 1 |
One Marketing credit
in core course(s) and 11th or 12th
grade standing |
|
5016 |
| Description: |
|
|
|
|
| A
one-half or one-unit course designed
for grades 11-12 focuses on the
concepts and strategies associated
with the dynamic and changing means
of communication in order to promote
products, services, ideas, and/or
images. Advertising and public relations
are explored from the viewpoint
of the creative staff, business
person, and consumer. Twelfth grade
students may earn additional credits
through Cooperative Education if
all eligibility requirements are
satisfied. |
| Course Title |
Credits |
Pre-requisites |
Concurrent/s |
Course Code |
| Entrepreneurship |
1/2 or 1 |
One Marketing credit
in core course(s) and 11th or 12th
grade standing |
|
5035 |
| Description: |
|
|
|
|
| A
one-half or one unit course designed
for grades 11-12 provides the student
with the opportunity to analyze
and evaluate the various aspects
of business ownership in today's
marketplace. The student will develop
a business plan and determine its
opportunities for success. Throughout
this course the student will relate
the foundations of marketing and
business management to real-life
entrepreneurial endeavors. Twelfth
grade students may earn additional
credits through Cooperative Education
if all eligibility requirements
are satisfied. |
| Course Title |
Credits |
Pre-requisites |
Concurrent/s |
Course Code |
| Exploration
of Marketing and Management* |
1/2 |
9th or 10th grade standing |
|
5014 |
| Description: |
|
|
|
|
| A
one-half unit course designed for
grades 9-10 to introduce and provide
an overview of marketing and management,
as well as employment opportunities
available in these fields. Students
will explore important marketing
concepts, functions, personality
traits, and communication and interpersonal
skills necessary for marketing and
management careers. *NOTE: This
course taught in conjunction with
Organizational Leadership. |
| Course Title |
Credits |
Pre-requisites |
Concurrent/s |
Course Code |
| Financial
Services Marketing |
1/2 or 1 |
11th or 12th grade standing |
|
5036 |
| Description: |
|
|
|
|
| A
one-half or one-unit course designed
for grades 11-12 offers students
an opportunity to gain knowledge
and develop skills related to the
financial services industry. Students
will study the impact of today's
financial markets on the economy
and in consumer decisions. Twelfth
grade students may earn additional
credits through Cooperative Education
if all eligibility requirements
are satisfied. |
| Course Title |
Credits |
Pre-requisites |
Concurrent/s |
Course Code |
| International
Business and Marketing |
1 |
One Marketing or Business
credit in core course(s) and 12th
grade standing |
|
5045 |
| Description: |
|
|
|
|
| A
one-unit course designed for grade
12 provides students the opportunity
to explore the global market. The
course will allow students to gain
knowledge and develop skills necessary
in an international environment.
Twelfth grade students may earn
additional credits through Cooperative
Education if all eligibility requirements
are satisfied. |
| Course Title |
Credits |
Pre-requisites |
Concurrent/s |
Course Code |
| Hospitality
Management |
1 |
10th grade standing |
|
5026 |
| Description: |
|
|
|
|
| A
one-unit course designed for grades
10-12 prepares students for gainful
employment and/or post-secondary
training in the lodging industry.
Content provides students the opportunity
to acquire marketable skills by
examining the industry, exploring
career opportunities, and developing
interpersonal and technical skills.
Twelfth grade students may earn
additional credits through Cooperative
Education if all eligibility requirements
are satisfied. |
| Course Title |
Credits |
Pre-requisites |
Concurrent/s |
Course Code |
| Marketing
and Management I - Principles |
1 |
10th grade standing |
|
5030 |
| Description: |
|
|
|
|
| A
one-unit course for grades 10-12
designed to focus on the study of
marketing concepts and their practical
application. Students will examine
risks and challenges that marketers
face to establish a competitive
edge. Subject matter includes economics,
marketing foundations/functions,
and human resource leadership development.
Skills in communication, mathematics,
economics, and psychology are reinforced
in this course. |
| Course Title |
Credits |
Pre-requisites |
Concurrent/s |
Course Code |
| Marketing
and Management II - Advanced Strategies |
1 |
One Marketing credit
in core course(s) and 12th grade
standing |
|
5001 |
| Description: |
|
|
|
|
| A
one-unit course for grade 12 designed
to focus on the marketing concepts
and management functions with emphasis
on the development of decision-making
skills. Students will examine challenges,
responsibilities, and risks that
managers face in today's workplace.
Subject matter includes finance,
entrepreneurship, marketing information
systems, purchasing, human resource
skills, and leadership development.
Communication, interpersonal, and
mathematics skills are reinforced
in this course. Additional credits
may be earned through Cooperative
Education. |
| Course Title |
Credits |
Pre-requisites |
Concurrent/s |
Course Code |
| Market Research
and Analysis |
1/2 or 1 |
One Marketing credit
in core course(s) and 11th or 12th
grade standing |
|
5017 |
| Description: |
|
|
|
|
| A
one-half or one-unit course designed
for grades 11-12 focuses on the
systems (planning, collecting, processing
information, and implementing information)
for conducting research to determine
marketing strategies. The course
provides a basic understanding of
research procedures, data interpretations,
and communication of findings. Twelfth
grade students may earn additional
credits through Cooperative Education
if all eligibility requirements
are satisfied. |
| Course Title |
Credits |
Pre-requisites |
Concurrent/s |
Course Code |
| Organizational
Leadership* |
1/2 |
|
|
5019 |
| Description: |
|
|
|
|
| A
one-half unit course designed for
grades 9-12 focuses on developing
an understanding of organizational
leadership characteristics and behaviors.
Students will develop skills in
teamwork, conflict resolution, communication,
and group problem-solving techniques
used in business. Students will
apply the principles of leadership
in school, community, and marketing-related
settings. *NOTE: This course taught
in conjunction with Exploration
of Marketing and Management. |
| Course Title |
Credits |
Pre-requisites |
Concurrent/s |
Course Code |
| Retail Operations |
1 |
10th grade standing |
|
5052 |
| Description: |
|
|
|
|
| A
one-half or one-unit course designed
for grades 10-12 provides students
the opportunity to learn marketing
skills needed in the fast-paced
world of retailing. The student
will learn the significant and vital
component retail provides to the
United States and global economy
and the importance of retailing
in its various forms as the final
step in getting products and services
to consumers in the marketplace.
Twelfth grade students may earn
additional credits through Cooperative
Education if all eligibility requirements
are satisfied. |
| Course Title |
Credits |
Pre-requisites |
Concurrent/s |
Course Code |
| Sales Management |
1/2 or 1 |
One Marketing credit
in core course(s) and 11th or 12th
grade standing |
|
5018 |
| Description: |
|
|
|
|
| A
one-half or one-unit course designed
for grades 11-12 provides students
the opportunity to analyze and evaluate
aspects of sales in today's marketplace.
The student will study concepts
needed to respond to customer wants
and needs through planned personalized
communication that influences purchase
decisions, ensures satisfaction
and enhances future business opportunities.
The course will include advanced
selling concepts, investigation
of career opportunities, and the
technological influences on sales
and sales management. Twelfth grade
students may earn additional credits
through Cooperative Education if
all eligibility requirements are
satisfied. |
| Course Title |
Credits |
Pre-requisites |
Concurrent/s |
Course Code |
| Services
Marketing |
1/2 or 1 |
10th grade standing |
|
5034 |
| Description: |
|
|
|
|
| A
one-half or one-unit course designed
for grades 10-12 offers students
the opportunity to develop concepts
and skills needed for success in
the services marketing industry.
Services marketing involves a rapidly
expanding wide range of personal
and business services focusing on
the interaction of customer and
service provider. This course is
appropriate for students with career
interests in medical, accounting,
technical, engineering, and financial
services. Twelfth grade students
may earn additional credits through
Cooperative Education if all eligibility
requirements as satisfied. |
| Course Title |
Credits |
Pre-requisites |
Concurrent/s |
Course Code |
| Sports and
Entertainment Marketing |
1/2 or 1 |
One Marketing credit
in core course(s) and 11th or 12th
grade standing |
|
5023 |
| Description: |
|
|
|
|
| A
one-half or one-unit course designed
for grades 11-12 offers students
an opportunity to gain knowledge
and develop skills related to the
growing sports and entertainment
industry. Students will develop
skills in the areas of facility
design, merchandising, advertising,
public relations/publicity, event
marketing, sponsoring, ticket distribution,
and career opportunities as they
relate to the sports and entertainment
industry. Twelfth grade students
may earn additional credits through
Cooperative Education if all eligibility
requirements are satisfied. |
| Course Title |
Credits |
Pre-requisites |
Concurrent/s |
Course Code |
| Technical
Marketing |
1/2 or 1 |
11th or 12th grade standing |
|
5011 |
| Description: |
|
|
|
|
| A
one-half or one-unit course designed
for grades 11-12 offers students
an opportunity to explore the impact
of technology in the marketing and
transfer of goods and services.
Students will gain knowledge and
develop skills in the application
of the best technology process for
decision-making in marketing. The
course includes an overview of the
various technological advances and
the technology within the field
of marketing with a strong emphasis
on electronic commerce. Skills in
technical writing, communications,
mathematics, and application of
current software are reinforced.
Twelfth grade students may earn
additional credits through Cooperative
Education if all eligibility requirements
are satisfied. |
| Course Title |
Credits |
Pre-requisites |
Concurrent/s |
Course Code |
| Travel and
Tourism Operations |
1 |
10th grade standing |
|
5003 |
| Description: |
|
|
|
|
| A
one-unit course designed for grades
10-12 prepares students for gainful
employment and/or post-secondary
training in the industry of travel
and tourism. Content provides students
the opportunity to acquire marketable
skills by examining both the industry
and its career opportunities and
by developing the human relations,
communications, and technical skills
needed for advancement. Twelfth
grade students may earn additional
credits through Cooperative Education
if all eligibility requirements
are satisfied. |
| Course Title |
Credits |
Pre-requisites |
Concurrent/s |
Course Code |
| Wholesale-Logistics
Operations |
1 |
10th grade standing |
|
5050 |
| Description: |
|
|
|
|
| A
one-half or one-unit course designed
for grades 10-12 offers students
the opportunity to explore the dynamics
of the wholesale industry and its
relationship to the total marketing
process. This course offers an in-depth
study of the wholesale operation
including wholesaling types, services,
functions, and careers. The format
emphasizes technology, team-building,
personal development, participatory
learning, and business/community
interaction. Twelfth grade students
may earn additional credits through
Cooperative Education if all eligibility
requirements are satisfied. |
| Course Title |
Credits |
Pre-requisites |
Concurrent/s |
Course Code |
| Cooperative
Methodology/ Supervision Period |
See Note |
|
|
5098 |
| Note
1: Core Courses: |
| Financial
Services Marketing |
| Marketing
and Management I Principles |
| Retail
Operations |
| Services
Marketing |
| Wholesale-Logistics
Operations |
| Note
2: Cooperative Education is a paid,
credit-generating, work-based learning
component. |
| Credit
for Cooperative Education is earned
through the appropriate CTE class
in which the student is enrolled
for a maximum of one additional
credit per semester. Students must
work a minimum of ten (10) hours
per week to earn the additional
one credit in class. Student accounting
is documented through the Cooperative
Methodology/Supervision Period course
code. |
| Students
must: |
| (1)
Be enrolled in one of the following
courses: |
| 5030
Marketing and Management II-Advanced
Strategies |
| 5034
Services Marketing |
| 5035
Entrepreneurship |
| 5036
Financial Services Marketing |
| 5011
Technical Marketing |
| 5045
International Business and Marketing |
| 5016
Advertising and Public Relations |
| 5017
Market Research and Analysis |
| 5018
Sales Management |
| 5050
Wholesale-Logistics Operations |
| 5052
Retail Operations |
| 5023
Sports and Entertainment Marketing |
| EXAMPLE: |
| First
Term |
| 5001
Marketing and Management II-Advanced
Strategies (2 credits) |
| 5098
Cooperative Methodology/Supervision
Period (0 credit) |
| Second
Term |
| 5035
Entrepreneurship (2 credits) |
| 5098
Cooperative Methodology/Supervision
Period (0 credit) |
| (2)
Be in 12th grade |
| (3)
Satisfy all eligibility requirements |
| (4)
Be recommended by the Marketing
Education teacher |
